iBeacon - Connecthings, leader for mobile contactless services in Europe equipped the 2015 Plakadiva in Düsseldorf with great success.

The 2015 Plakadiva, a major event in the Out of Home advertising sector, had “The future of touchpoint” as its central focus. The organizers requested Connecthings to provide an interactive iBeacon service. Through multiple contextual interactions during and after the conference, participants were allowed to play to win an iPad or to vote for the best “Creation” campaign.

More than 5.000 interactions were registered on that afternoon, with more than 500 participants taking part in the event. Those excellent results are another proof of the relevance of these new iBeacons services offered by Connecthings.